SMS Tourism was present at one of the most popular travel trade shows worldwide, the ITB Berlin, which took place at the Messe Berlin fairgrounds last month. This fair is very popular among tourism stakeholders in Malta, and the majority of the Maltese hoteliers, incoming agents and DMC were present at the event.
Samuel Mifsud, Mario Camilleri and Sarolta Mike represented SMS Tourism in Berlin, who joined forces with Hilton Malta and rented a desk on the Malta stand for the duration of the fair.
The fair attracted tour operators from around the globe who are seeking new products for their offering. Needless to say, due to the turmoil in the Middle East, stands representing European countries have experienced an increase in visitors to their stands this year, and Malta is among these countries that are reaping the benefits.