Group Marketing
SMS Group Ltd | Malta | Full-time

About Us
SMS Group is one of Malta’s longest-established family-run groups of companies, with more than 160 years of history. Our businesses cover Cruise Handling Operations, travel and tourism, shipping, insurance, logistics, language education and more. We are looking for a creative, digitally focused and commercially minded Digital Marketing Executive to join our Group marketing team and support the growth of our diverse portfolio of businesses.

The Role
This is a varied, hands-on role covering campaigns, content, social media, websites, email marketing, CRM, paid advertising and digital performance. You will be the go-to marketing person for the whole Group. You will work closely with the managers of each business unit to turn their objectives into marketing activity that builds our brands, engages customers and generates leads. You will need to be comfortable switching between very different audiences, from holidaymakers to corporate shipping clients.

Key Responsibilities

• Plan and coordinate digital marketing campaigns across the different SMS Group businesses, including campaign ideas, messaging and content.
• Manage campaigns across social media, email, websites and paid media, and make improvements based on performance.

• Manage the Group’s and business units’ social media channels, including LinkedIn, Facebook, Instagram and other relevant platforms, covering content, copywriting and community management.
• Produce and coordinate marketing materials such as graphics, photography, video, brochures, adverts, presentations and signage, either in-house or through agencies and freelancers.

• Manage, update and improve the Group and business unit websites, including new pages and landing pages.
• Support SEO activities, website optimisation and conversion tracking.

• Plan and send email marketing campaigns, newsletters and customer communications.
• Keep contact databases and CRM segments in order, and support marketing automation activities.
• Manage and optimise Google Ads, Meta Ads and LinkedIn Ads.

• Report results, insights and recommendations to management regularly and work closely with managers to understand their marketing needs and suggest digital marketing ideas.
• Keep brand consistency across all channels and business units.

What We’re Looking For

• A degree in Marketing, Communications, Business or a related field.
• 4–5 years’ experience in digital marketing or a similar role, ideally in a multi-brand or multi-sector company.
• Solid, practical knowledge of the full marketing mix: digital, traditional, content, PR and brand management.
• Hands-on experience with Google Ads, Meta Ads, Google Analytics, SEO and website performance.
• Experience with WordPress or a similar CMS.
• Experience with email marketing and CRM platforms.
• Working knowledge of design and content tools such as Canva, and basic video editing.
• An understanding of lead generation and customer journeys.
• Excellent copywriting and communication skills in English.
• Strong analytical and organisational skills, with the ability to handle several projects and stakeholders at once.
• A creative, proactive and practical approach, with the ability to work independently while collaborating with different teams.

What We Offer

• A varied role with exposure to many industries within one established Group.
• A competitive salary package
• Opportunities for training and professional growth.
• A supportive, family-business culture.

How to Apply
Please send your CV and a short cover letter to vacancies@sms.com.mt, quoting “Digital Marketing Executive” in the subject line. A portfolio or links to campaigns you’ve worked on would be a welcome addition.