SMS Group Ltd.

Travel

Your Destination Specialist

Jointly Orange Travel Group and Executive Cruises Group are arguably the largest B2B cruise distributors in the EMEA region. Together both Groups service around 16,000 contracted travel agents and tour operators in Germany, Italy, Austria, Switzerland, Turkey, Cyprus, Malta, Nigeria, as well as the Maghreb and CIS regions.

Orange Travel Group

Orange is primarily a B2B tour operator specialising in cruises and has offices in Malta, Cyprus, Turkey, Tunisia and Greece (opening soon). In Cyprus and Malta, the Group does B2C respectively trading as Let’s Go Tours and SMSMondial - the latter controlling 60% of the cruise market. Orange works closely (as GSA or PSA) with NCL, Costa, MSC, TUI, Oceania, Nicko, etc.

Executive Cruises

Executive is the Royal Caribbean International PSR (GSA for non-online travel business) for Italy, Germany, Austria, Switzerland, Malta and Maghreb Region. In this role, Executive manages the distribution of RCI products to a combined network of over 14,000 contracted travel agencies. In Malta the Group also represents Celebrity Cruises and Azamara.

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